This episode was previously published on the Profitable Musician Show.
Lil Cross, a musician based in Tampa, Florida, shares his background and journey as an artist. He started making music in high school with friends who inspired him to start Dead to the World. Over time, he pursued music as a hobby and career, eventually meeting dedicated and passionate artists like GumbyDTW and Ethan Marino. They formed Dead to the World, a company that focuses on hosting events and monetizing music. The company has an event venue, recording studio, and session recording services. Their main offer is a consultation course that teaches independent artists how to monetize and create offers from their music. They also specialize in helping artists host events.
Lil Cross’s journey as an artist began with friends from high school who inspired him to start creating music. He eventually met other artists who matched his energy and joined Dead to the World. Their main focus is on hosting events and providing a platform for independent artists to monetize and create offers from their music.
The speaker discusses their journey from being an artist, running a venue, and running a studio to the education side of helping artists. They initially started as a means to save money from going to the studio, but after getting kicked out of college, they decided to find a way to make money off their craft. They started hosting studio sessions for other artists in their apartment and eventually split the cost of a venue, Dead to the World, with friends.
The speaker then pitched their idea to license the business and find a commercial place to rent as their venue to cut down on operating expenses. They also built a studio in-house to eliminate the need to record people in their apartment. However, there were limitations to their scalability, as they only had a capacity of 200 and could only charge so much for studio time.
To address these limitations, the speaker hired coaches and mentors who believed that consulting had a higher ceiling for scalability. They packaged their services into a scalable offer, relying more on modules and group meetings rather than one-on-one time. This led to a higher ticket price and a commitment from start to finish to becoming a full-time musician.
The speaker also mentions that their consulting services are mostly online, with the only in-person interaction being with people at the studio. They have absorbed many people from the studio time or events to the actual course, but they still communicate with them electronically.
The speaker is curious about the role of the industry in encouraging musicians to do the same thing as they did in terms of consulting and where the good money comes from. They are curious about who is out there doing the work, whether they have people performing, running a studio, teaching, or even doing the coaching they provide.
In conclusion, the speaker’s journey from being an artist to helping artists has been a journey filled with challenges and opportunities. They have learned to adapt their approach to better serve their clients and continue to grow their business.