When I was in a band that lacked a band marketing plan, it was detrimental to our success. Started by one woman, the band was already branded and named prior to having any members. The founding woman auditioned and picked two more members, myself being one of them.
Although our band had potential, we had no idea how to promote ourselves as artists and so this story is important for me to share with you. Musicians can begin to feel confused or hopeless when they are talented and motivated but aren’t seeing success. This is the story that inspired me to create the Musician’s Profit Path, a course where musicians can learn about the 5 Stages of Music Career Growth, how to recognize which stage their in and when to move on to the next stage.
Our Band Marketing Plan (what NOT to do):
- practiced songs by ourselves
- recorded a CD before finding out if people liked our songs
- we did not have a fanbase
Band Marketing Plan (what you SHOULD do):
- build a fanbase from the beginning
- adopt a brand you identify with
- practice playing songs in front of an audience
- record a CD after you have an audience and people like your songs
Less than a year after recording our CD, we broke up because:
- tired, burnt out
- frustrated with leadership
- naive members
- conflicts between members
The moral of the story is that without a band marketing plan, your momentum can be strictly limited. I created the Musician’s Profit Path to help musicians navigate their way through the 5 Stages of Music Career Growth. In this course, you will learn what stage you are in, what you should be doing to maintain your momentum and what you need to focus on to move up to the next level. Head over to musiciansprofitpath.com for more information and to sign up for the next course.
ABOUT HOST BREE NOBLEBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic