Female Entrepreneur Musician

Professional musician and fiddler, Katherine Moller, joined me to talk about how she has turned her passion from hobby to full time career.

Applying for grants, crowdfunding and just plain getting stuff done is what has catapulted Katherine Moller to the role of professional musician. As a student in my Female Musician Academy, Katherine is always celebrating the wins, no matter how big or small. She knows what it takes to reach her goals and is never afraid to find new and improved ways of doing things. Today, she shares her tips and tricks to help other female artists become professional musicians.

Earning a Grant to Study Fiddle in Ireland

• Applied to Canada for the Arts for the grant
• Creating a selling point was that it was a cultural exchange between her  Canadian style fiddling and Irish fiddling
• Figure out what the granting agency is interested in and tailor your grant request to that
• Share how your project can help them reach their goal

Advice to Struggling Musicians from a Professional Musician

• Expecting it would take 5 years to get established as an artist
• Feeling like her career is slowly progressing in the right direction
• You never know how long someone has been struggling to achieve the success that you actually see
• Don’t compare where you are in your career with other artists because you didn’t see them when they were struggling and doing the ground work

Facebook Strategies

• Using Facebook ads to grow her email list
• Consistently doing a Facebook Live show
• Figuring out how to combine Facebook Live videos with Facebook ads
• Created geographically targeted Facebook ads for her CD release show

Crowdfunding Campaign

• Managing her crowdfunding campaign was a full time job
• Discovered that many people would donate a higher dollar amount without additional rewards
• Surprised by the large percentage of people that donated that she had not actually met
• Used Ariel Hyatt’s book on crowdfunding as a resource to plan her successful campaign

Joining Female Musician Academy

• Joined back in December 2016 during the “Get More Done in Less Time Challenge”
• Spends an hour every week going through the material in the academy
• You can join the academy and get info to help you at where you are in your career
• Went back and learned the foundational elements that she missed along the way
• In addition to education she receives, the women in the academy are a great support system

Links and Resources

katherinemoeller.ca

ABOUT HOST BREE NOBLE

Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic