This episode was previously published on the Profitable Musician Show.

Justine Suzuki, a music industry professional with a diverse background, shares her journey in helping musicians expand their income streams. Born and raised in Tokyo, Japan, she moved to the US at age eighteen for university and began working at an ad agency called 72andSunny. She quickly realized her passion for working with songwriters, producers, and people who made music themselves.

After graduating from college, she took on a position at SESAC, a performing rights organization that worked with music publishers, songwriters, and producers to develop their careers and navigate complex publishing and royalty issues. This experience helped her build her network and foundation from an educational standpoint.

Suzuki then took on a position at Red Bull Songs, the music publishing division of Red Bull, which provided marketing opportunities and focused on developing emerging talent within the Red Bull ecosystem. This unconventional place allowed her to learn about music publishing in general and the concept of giving wings to people who might not have that platform.

Justine felt that the music industry is lacking development in big infrastructures, whether it be at a record label or on the publishing side. She believes that it’s important to take the time to develop in every aspect of her career, as the longevity of a career depends on the quality of the infrastructure.

In conclusion, Justine Suzuki’s journey in the music industry has been a testament to the importance of taking the time to develop and grow in various aspects of the industry. Her experiences in different countries and her dedication to providing opportunities for musicians to expand their income streams make her an invaluable asset to the industry.

Links mentioned in this episode: