Growing up in the music industry, Whitney Wolanin has navigated her way through holiday music, adult contemporary and top 40 hits. She is a shining example as to how staying true to yourself is the best way to nurture your music career. Since age 11, Whitney knew she wanted a music career. At just 13 years old, she was on the stage with the rock bands her father managed and did her first recording session with The Funk Brothers. Working with The Funk Brothers taught Whitney many lessons that have shaped her music career.



true to who you are as an artist, holiday music

Building Your Brand as an Artist

  • You have to have a brand as an artist
  • Your brand is what makes you unique as an artist
  • Don’t think of your brand like a corporate brand
  • Make music that is in line with your artist brand


Leveraging Holiday Music to Grow Her Career

  • Recorded her first holiday song at 15
  • Learned of the need for more contemporary holiday music
  • Asking “Why can’t it be me?” to fill the void in holiday music
  • Creating loyalty with radio stations

holiday music, holiday radio artist

Lessons Learned from Working with The Funk Brothers

  • You have to be at the top of your game
  • You have to work on your craft so you can record in one ortwo takes and then move on
  • You have to be self reliant

holiday music, holiday radio. everything i do is my music career

Whitney’s New Single – Never Said No

  • Inspired by her own experience
  • Flipping the experience of feeling powerless
  • Why she plays the song and then tells the story
  • Letting people take their own meaning from it





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Watch the video for her latest single “Never Said No”


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Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic