Growing up in the music industry, Whitney Wolanin has navigated her way through holiday music, adult contemporary and top 40 hits. She is a shining example as to how staying true to yourself is the best way to nurture your music career. Since age 11, Whitney knew she wanted a music career. At just 13 years old, she was on the stage with the rock bands her father managed and did her first recording session with The Funk Brothers. Working with The Funk Brothers taught Whitney many lessons that have shaped her music career.
Building Your Brand as an Artist
- You have to have a brand as an artist
- Your brand is what makes you unique as an artist
- Don’t think of your brand like a corporate brand
- Make music that is in line with your artist brand
Leveraging Holiday Music to Grow Her Career
- Recorded her first holiday song at 15
- Learned of the need for more contemporary holiday music
- Asking “Why can’t it be me?” to fill the void in holiday music
- Creating loyalty with radio stations
Lessons Learned from Working with The Funk Brothers
- You have to be at the top of your game
- You have to work on your craft so you can record in one ortwo takes and then move on
- You have to be self reliant
Whitney’s New Single – Never Said No
- Inspired by her own experience
- Flipping the experience of feeling powerless
- Why she plays the song and then tells the story
- Letting people take their own meaning from it
Connect With:
Watch the video for her latest single “Never Said No”
Resources:
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Show Editing by Jen Edds at 317 Sound Design
Music bto y Stella Ronson
ABOUT HOST BREE NOBLE

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