As an artist, music video marketing is one of the best tools we have in our marketing arsenal. Whether it’s boosting your crowdfunding campaign or getting more Patreon followers, Holly G of Holly G Studios tells us all about how to create videos to connect to our audience and grow our fanbase.
She has just started a new course called Go Live Like A Pro where she demystifies live video and teaches artists how to effectively use it to boost their fan base.
Music Video Marketing to Grow Your Fanbase
- You need to start using video immediately if you aren’t already
- Video is one of the most powerful tools in your arsenal
- Video differentiates you from other artists in your genre
- Video will help you build superfans
- Fans love a look behind the scenes of your creative process
Music Video Marketing for Different Platforms
- Respect the platform and understand why people are on it
- Consider what you want to see on the platform
- Each platform has its own strengths and weaknesses
- First thing to consider – Where is your audience?
- Know which platform your fans are on and focus there
Confidence for Videos
- Building confidence comes with one video at a time
- Keep putting yourself in that position
- Before you start, visualize a successful outcome
- It takes time, patience, and practice
- Visualize feeling comfortable and confident
How to Leverage FB Live
- Live video cranks up your trust factor
- Let people know that you’re going live in advance
- Facebook Live gets fans engaged and they become invested in you
- Video is on the rise
- People are watching “Live” videos 3X longer than videos that are no longer live.
If you haven’t yet, be sure to check out Holly’s course Go Live Like A Pro where she shows you how to use music video marketing to connect with your audience authentically and ultimately, grow your fanbase.
Resources and Links
@hollygstudios on social media
ABOUT HOST BREE NOBLEBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic