FIMC Community Manager, Beth Matthew, shares the struggles that held her back from concert booking and the steps she took to break through booking resistance.

Concert booking can be nerve wracking for even the most seasoned artists but unfortunately, it’s something we need to work through if we want to share our gifts with the world. Beth Matthew’s mission to encourage, uplift and inspire folks is strong and she made huge strides in booking this year after taking Tara B’s 4-day booking course. She talks about the feelings of fear and resistance she dealt with when booking herself as an indie artist and shares techniques to break through the wall of booking fear. Tara B’s course, 4 Days to Book Like a Boss, was instrumental in Beth’s concert booking success. Join us October 22nd through 25th for the next class.  

concert booking

Concert Booking Blocks

  • Fear of success
  • Fear of failure
  • Misconceptions about booking
  • Mindset about venues

The First Booking

  • Visited vineyards in her local area
  • Changed mindset about the availability of venues
  • Used a script
  • Met owner in person and played at that vineyard spontaneously
  • Was paid her full rate for a 3 hour gig

What Beth Did

  • Make calls and use a script
  • Enjoyed connecting with the people and building relationships
  • In person meetings
  • Booked 21 gigs since Spring 2018
  • 20% rebooking rate
  • Focuses on the value she can leave with audience

Non-traditional Venues

  • Vineyards
  • Libraries
  • Restaurants
  • Nursing Homes

Techniques to Get Through the Blocks

  • Value yourself
  • Taking courses
  • Believe in yourself
  • The lies you believe about yourself probably aren’t even true
  • Power in community and doing it together
  • Make a list of your skills
  • Sit down and play some music before you make calls

Tara B’s course, 4 Days to Book Like a Boss, is happening from October 22nd to 25th. Join us for this FREE course that will help you decide which venues to perform at, how to price yourself and value yourself so you get paid what you’re worth

concert booking


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Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram