With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms.

Some people are rocking their musician email list and some people are resisting it all together. It can be intimidating to figure out what to email about, however, the chance to reach people directly will provide better results. Sending emails regularly shouldn’t make you feel like a pest but I will share my personal recommendations of how often to email and alternative ways to stay in touch with your fans. After all, facilitating relationships with people who like your music is what having fans is all about.

Changing Landscapes

  • Social Media Reach Is Declining
  • New Rules Enforced by Facebook & Twitter
  • Instagram Doesn’t Allow Links

Why you should focus on your musician email list

  • Lots of People Abandoning Social Platforms
  • Repurpose & Amplify The Work You’re Already Doing On Social Media
  • There is SO Much Noise Out There

2018 Is the Year of Connection

  • Responding back to people on email, messenger and social media
  • Bring conversations on social media over to emails
  • Break down the wall between artist and fan
  • Encourage communication (include calls to action)

Best Way To Facilitate The Fan Discovery Journey

  • Welcome Sequence is Easy To Create
  • Personal Connection is the Way To Sell


  • Use both Email and Facebook Messenger – supplement each other
  • Less than 500 on your musician email list = 2x/month
  • Over 500 on your musician email list =1x/week
  • Website acts as a central hub
  • Listen to my podcast with Carey Keavy on how to use texting to build your list
  • EZ Texting

Whether you’re emailing regularly or regularly worrying about what to email, the idea is to get into the habit of sending emails out to your musician email list so you can consistently engage and maintain the direct fan – musician relationship. Doing so will create a strong bond that can withstand the changing landscapes of the social media world.


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Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic