This episode was previously published on the Profitable Musician Show.

Kevin Breuner, a musician and co-anchor of the DIY Musician Podcast, discusses his journey as an artist and musician. He started his music career in Nashville with Small Town Poets and was signed to major labels. However, the system was backward, and artists were left to benefit from their work. Breuner left that feeling there needed to be a better way, and he found CD Baby in the Northwest. He was passionate about helping artists understand how they could own their careers and build direct relationships with fans.

Breuner started the DIY Musician Podcast because he wanted to have conversations with artists all day long and help them understand how they can build an audience and a career, and own all that relationship, their music, and everything else. The podcast allows artists to see both sides of the industry and help them understand how they can build an audience and a career, and own all that relationship, their music, and everything else.

When Breuner started working at CD Baby, the band Small Town Poets was on a bit of a hiatus. They started making records independently again and have made ten albums now. They have also had other projects and started to manage a few artists, and Breuner is working on guitar tracks for an artist he’s collaborating with and managing. This experience has been an interesting ride as the business has changed and evolved.

The DIY Musician Podcast has helped Breuner and Chris Robley see both sides of the creator economy and the challenges artists face in building an audience, a career, and owning relationships with fans. They have seen trends like TikTok and the importance of authentic artist branding, which are still relevant today. Breuner and Chris discussed the importance of developing an artist’s persona and brand, which makes it easier for artists to market and communicate their work.

One of the most relevant aspects of the DIY Musician Podcast is the advice on developing an artist’s persona and brand, which helps them navigate the complexities of the creator economy and how social media has changed how we release music. Breuner and Chris have done variations of this advice multiple times since their first episode, and some of the topics covered in the podcast are still relevant today.

As a musician, Breuner is always uncertain about whether to go all-in on a project or not, but they are excited to discuss the future of the creator economy and how social media has changed how we release music.

In conclusion, Kevin Breuner’s journey as an artist and musician has been shaped by the changing landscape of the creator economy and the impact of social media on music. By understanding the challenges artists face in building an audience, a career, and owning relationships with fans, Breuner and Chris have been able to provide valuable insights and support to artists in their journey.

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