If you’re a seasoned woman in the music industry, you’ve probably noticed the flood of marketing advice geared toward younger generations. Should you jump on every trend? Should you force yourself onto TikTok, even if your heart isn’t in it? On this episode of the Female Entrepreneur Musician Podcast, hosts Bree Noble and Tara Brueske get real about the pressures, decisions, and creative marketing strategies that work for “women of a certain age.”
Listen to the episode here
Stop Comparing, Start Connecting
One standout theme in their discussion is the comparison trap. Both Bree Noble and Tara Brueske emphasize that it’s easy to feel behind when you look at what younger artists are doing online. But as Bree Noble points out, the pressure to “do what’s popular” isn’t always right for you. If a social media trend doesn’t fit your personality, music, or audience, it’s perfectly fine to skip it.
Play to Your Strengths (and Your Audience)
As a mature artist, you have the wisdom to recognize your authentic audience. If your listeners are mostly on Facebook or Instagram, don’t feel embarrassed—use that connection! Tara Brueske shares her experience of leaving TikTok despite gaining followers, ultimately finding deeper engagement on platforms that fit her demographic. The takeaway? You don’t have to be everywhere. Focus your energy where it matters most.
Quality Over Quantity
Trying to juggle countless daily posts can quickly lead to burnout. Instead, Bree Noble recommends consistency and quality: “One good post every day.” Whether you love video, writing, or sharing photos, make sure it’s something you enjoy and can sustain long-term. Your enthusiasm will shine through and attract people naturally.
Lean Into Your Life
A gem of wisdom from the episode was integrating your life experiences and interests into your artist brand. Do you have a side passion—like baking bread or raising farm animals? Share it! These personal stories humanize your brand and create genuine connection points. As Tara Brueske says, “AI cannot tell your personal story… only you can share things that are very unique to your own life.”
Ignore the Trends You Don’t Like
Not every trend is worth the hype. If you don’t want to do dancing videos or “get ready with me” content, skip them. Try voiceovers, storytelling, or photo slideshows instead. Use your own voice to create authenticity. The most important thing is to engage your audience your way.
Take Care of Yourself
You don’t have to be “on” 24/7 or spend hours on social media daily. Mental health matters! Take breaks, curate series or short campaigns, and leverage tools like AI for inspiration. And remember, it’s always about the “long game.” Quick viral moments rarely translate to lasting connections, so focus on building your artistry for the long haul.
Closing Thoughts
Older artists actually have an advantage: perspective, patience, and the resilience to see things through. Whether you’re returning to music or continuing your journey, don’t let instant-culture discourage you. Consistent, authentic connection will set you apart.
Important Links Mentioned In This Episode
– Follow Bree Noble on Instagram: **@profitablemusicianllc**
– Follow Tara Brueske on Instagram: **@tarabriskymusic**
– Connect with Substack writers for inspiration: [Substack]
– Free image sources: [Pexels](https://pexels.com), [Pixabay]
– Explore Threads for written conversations: [Threads]
Have a topic you want the Female Entrepreneur Musician Podcast to cover? Let us know on Instagram or join the conversation in the comments below!