Ariel Hyatt, author, speaker and founder of CyberPR®, talks about what holds musicians back from success, telling signature stories (hint: it’s not just the bio), and the power of an e-mail list.


Her Artistic & Business Background and How She Got Started in PR

  • Growing up the daughter of an entrepreneur mother and filmmaker father
  • How dyslexia helped her learn ways to make complicated ideas simple
  • How reading 2 key books helped change her approach to art, money & PR.

market-for-musicHow To Become A Successful Musician: 3 Stumbling Blocks

  • Not being honest about the quality of your art and marketing music that is not up to par with the competition.
  • Not understanding what the world wants to listen to.
  • Not being flexible. Having a specific vision of success and not accepting any other manifestation.






social-media-pr-for-musiciansMost Successful Musicians Follow These PR & Business Guidelines

  • Pay attention to the demographics of your current audience and go after new listeners in that group.
  • The importance of your Signature Story – what it should and should not include.
  • How can women promote without feeling like they are bragging.
  • How to tell your story as a woman without surrendering to the monster of insecurity.
  • How to stay positive and combat the influence of the “haters”.
  • Why you don’t need to jump on the latest social media platform
  • Why your newsletter is critical to your success
  • The value of mentors that teach us what not to do
  • Why you always give your best. You never know who is watching and what will come of it.
  • Crowd Funding Book and Coaching

Book Recommendations

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

Connect with Ariel



Follow Ariel on twitter @CyberPR

Ariel Hyatt featured on The Creative Entrepreneur


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Show Editing by Jen Edds at 317 Sound Design

Music by Stella Ronson


Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at Connect with Bree on Twitter @BreeNoble or on Facebook or on
Instagram @breenoblemusic