I talk to the artistic Rachael Sage, successful musician and producer, on how to build a fanbase. Rachael is also a dancer, visual and literary artist but is best known for her career in music and founded her own record label. She shares her journey as an Indie singer and songwriter and how she came up  with strategies to grow her audience.


say-yes-learn-from-experience-squareRachael’s Early Years

  • The impact of growing up surrounded by the arts
  • Receiving encouragement from her parents at a young age
  • Telling her story with music
  • Waiting to pursue music full time until after college

Tips From Rachael’s Experience On How To Build A Fanbase

  • Playing a regular coffee house gig while attending Stanford
  • Touring in concentric circles around NYC to grow her audience
  • Willingness to play opening gigs to get in front of a larger audience
  • Parlaying radio airplay into opportunities to visit radio stations
  • Applying a common sense approach and doing the grunt work


Staying Independent

  • Turning down a major label record deal
  • Following inspiration from Ani DiFranco and Loreena McKennitt
  • The need for clarity of vision as an artist
  • Creating your “No Apology” recording

Founding MPress Records

  • Starting her first business at a young age
  • Learning to promote other artists
  • How she got her record into Tower Records
  • Having a little hutzpah

Connect with Rachael Sage

Rachael Sage Website

Mpress Records Website

Racheal Sage at Pledge Music Website




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Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson


Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic