I interview Music PR professional and creator of online music blog, Infectious Magazine, Angela Mastrogiacomo. We discuss creating music branding strategies through developing a clear message and inserting authentic personality into the music and performing of Indie artists.


Creating Infectious Online Magazine


  • Starting a music blog
  • Providing opportunity for exposure to up & coming bands
  • Turning her labor of love into a business









Muddy Paw PR

  • Using her blog experiences and contacts to start her business
  • Bringing a creative approach to build your business
  • Pushing beyond your comfort zone to achieve growth



Music Branding 101:Clarify Your Mission & Message


  • Helping artists be authentic is part of music branding
  • Determining an artist’s message will help clarify their music branding
  • Communicating the artist’s message clearly to solidify music branding
  • Including your personality is key to your music brand

Mentors & Challenges


  •  Letting go of what she thought her business was supposed to look like
  • Having mentors that didn’t know they were mentors
  • Drawing inspiration from other PR firms she admires

Connect With Angela Mastrogiacomo:






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Show Editing by Jen Edds at 317 Sound Design

Music by Stella Ronson

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Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on
Instagram @breenoblemusic