When I talk about rebranding, I am not talking necessarily about coming up with new fonts, colors or logo. I’m talking about rebranding from the inside out — knowing who you are deeply, your core values, your identity. This is... Read More
A “Superstar Brand” is not about being a larger-than-life Rockstar. It’s about knowing exactly what makes you unique and how to amplify those things in a way that your audience connects with you. Your music alone is not enough to... Read More
A lot of musicians don’t know what to do when it comes to promoting themselves, let alone music branding strategies. Sometimes, they don’t even want to promote themselves. They believe that promoting yourself is narcissistic and that it has to... Read More
Nashville native, Abigail Rose, talks about how she came up through the music business. Not only did she gain a lot of connections, but it helped her figure out who she wanted to be as an artist. Marketing your music... Read More
I interview Music PR professional and creator of online music blog, Infectious Magazine, Angela Mastrogiacomo. We discuss creating music branding strategies through developing a clear message and inserting authentic personality into the music and performing of Indie artists. Creating Infectious Online... Read More
