FEM77 How To Build A Fanbase For Your Music by Understanding The Discovery Journey

While setting up a series of Facebook Ads, I think about a journey that fans go on from not knowing who you are to becoming a raving fan. This has led to my ads being structured in a certain way... Read More

FEM33 Using a Live Music Festival Stream as Marketing & The B-Side Remix Project with Yvette Chivers

I talk to marketing and events managing director, Yvette Chivers, about using live music festival stream in music marketing. Yvette is also a DJ and she founded B-Side Project, which aims to bring together music of different genres. Working in the... Read More

FEM23 Planning A Music Festival with Victoria Boyington

I talk to Victoria Boyington, a successful musician, founder of the California Women’s Music Festival. She talks about her journey as a singer and songwriter to planning a music festival which aims to bring together women musician for the advancement of womens’... Read More

FEM02 The SXSW Social Scene: Networking at SXSW with Music Publicist Stacey Sherman

I talk with Music Publicist Stacey Sherman about promoting Indie Artists and her experience on her maiden voyage to South By Southwest, the behemoth Music Festival held every March in Austin, Texas. What Does a Music Publicist Do? Why it’s important... Read More