Is It Time For A Rebrand?

When I talk about rebranding, I am not talking necessarily about coming up with new fonts, colors or logo. I’m talking about rebranding from the inside out — knowing who you are deeply, your core values, your identity. This is... Read More

Why It’s Important To Develop A Superstar Brand

A “Superstar Brand” is not about being a larger-than-life Rockstar. It’s about knowing exactly what makes you unique and how to amplify those things in a way that your audience connects with you. Your music alone is not enough to... Read More

FEM178 Lessons In Music PR with Dawn Jones

Learn how to implement effective promotion strategies for your brand and music with PRESSED PR founder, Dawn Jones. To have an effective music PR campaign, an independent artist needs to be doing more than just making music. Today we will dive... Read More

FEM11 Music Branding 101 with Angela Mastrogiacomo

I interview Music PR professional and creator of online music blog, Infectious Magazine, Angela Mastrogiacomo. We discuss creating music branding strategies through developing a clear message and inserting authentic personality into the music and performing of Indie artists. Creating Infectious Online... Read More