In this episode of the Female Entrepreneur Musician Podcast, Bree Noble sits down with Aurelie Couble, a self-taught music producer and business coach, to delve into the realities of building a thriving music career outside the traditional routes. They discuss everything from the importance of mindset, leveraging content on YouTube and Instagram, and how to start and grow a music business without succumbing to the “starving artist” mentality.
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In this episode of the Female Entrepreneur Musician Podcast, Bree Noble sits down with Aurelie Couble, a self-taught music producer and business coach, to delve into the realities of building a thriving music career outside the traditional routes. They discuss everything from the importance of mindset, leveraging content on YouTube and Instagram, and how to start and grow a music business without succumbing to the “starving artist” mentality.
Key Discussion Points
Aurelie’s Unconventional Path
- Aurelie Couble shares her story of starting in music production from scratch just five years ago, emphasizing her lack of formal training and how she initially kept her musical goals secret out of fear of judgment. After moving to Vancouver and working in visual effects, she discovered her drive to pursue music and eventually turned her side hustle into a full-time career by strategically documenting her journey on YouTube and social media to .
Overcoming Mindset Blocks
- Bree Noble and Aurelie Couble discuss the fear of rejection, especially from friends and family, and the tendency among musicians to seek validation from strangers instead. Aurelie Couble emphasizes the importance of betting on yourself, having a safety net, and not leaping into entrepreneurship out of desperation or fear to .
The Business of Music—Beyond Gigs and Streams
- Aurelie Couble offers a candid look at why building a music business doesn’t have to mean endless touring or relying on music streams. She unpacks how high-ticket clients are not out of reach: It’s all about targeting the right audience, using social media as a networking tool, and crafting service-based offerings tailored to a specific niche to .
Authenticity and Content Creation
- Sharing her “document, don’t create” approach inspired by Gary Vee, Aurelie Couble explains why she continues to publish her early, unpolished videos—and why authenticity attracts loyal fans and clients. She discusses turning her struggles into resources for others and how this honesty accelerated her growth to .
Evolving into Coaching & Building Community
- The conversation highlights Aurelie Couble’s organic progression from sharing production tutorials to focusing on mindset and business coaching, responding directly to her audience’s needs. She explains her focus on helping artists land high-paying clients, creating digital products, and developing personalized mentorship programs to .
About Aurelie Couble
Aurelie Couble is a self-taught music producer and educator sharing her journey through YouTube and Instagram. Her content focuses on music production, business, and self-development, helping creators avoid costly mistakes and build a clearer path forward. She is trusted by major music brands including Ghosthack, LANDR, UJAM, and Collabhouse, and has collaborated with artists like Matt Nash and MOONBOY.
Links Mentioned In This Episode
- Aurelie Couble’s YouTube Channel
- Aurelie Couble’s Instagram
- Free 14-day email course: DM “14” to Aurelie on Instagram to receive step-by-step guidance to land your first high-ticket client.
- Free SKOOL community: DM “skool” to Aurelie via Instagram for access to resources and support.