When was the last time you felt like your artistry needed a jumpstart? For long-time musician and teacher Alicia Mathewson, crowdfunding did just that—and so much more.
On this episode of the Female Entrepreneur Musician Podcast, we catch up with Alicia after her fourth successful crowdfunding campaign. She lifts the curtain on what keeps her motivated and how crowdfunding isn’t just about raising money—it’s about reigniting your creative engine, kindling your community, and stretching yourself as an artist-entrepreneur.
Listen to the episode here
Using Crowdfunding to Reconnect and Re-Energize
Alicia shares that after stepping back from gigging to focus on teaching, she turned to Kickstarter not only to fund a new record but also to force herself back into the game: “I get pushed as an artist. I have to create content. I have to articulate.” In other words, the campaign became a ritual—a structured, time-bound reason to re-engage with her fanbase and rediscover her creative edge.
All or Nothing: Harnessing Deadlines to Spark Action
Ever felt paralyzed by options? Alicia’s a fan of Kickstarter’s all-or-nothing format. That looming deadline, that urgency—you can hear the energy in her story: “It gives it energy, it moves it.” For those who thrive with accountability, a tight campaign window (she loves 30 days) can be the greatest productivity hack you’ll ever use.
It’s Not Just About the Money
Sure, the dollars matter. But Alicia says the biggest reward is knowing people care: “They want this to happen and we believe in you. And that’s a powerful feeling.” You might be surprised how many supporters simply want to see your project in the world and don’t care about flashy rewards.
And yes, you might get only ten people on your celebratory livestream out of 150+ backers. That’s normal! “People are busy. They just want to support you,” Alicia accepts with grace—something every entrepreneur should remember.
Community: Start with Who You Know
If you think a fanbase should be “out there” and not made up of school parents, neighbors, or friends, Alicia will change your mind. She found that families at her school—who knew her as a teacher—came out in droves to back her latest campaign: “Bloom where you’re planted.” Don’t overlook your everyday community; those connections can be your biggest cheerleaders.
Behind the Scenes: Personal Touches & Emotional Support
Alicia isn’t shy about what it really took: “I was a full-time salesperson for 30 days.” That meant personal emails, texts, and calls, not just posts on social media. And she’s realistic: many contributions come only after a gentle, personalized reminder.
She even gathered a small support team to weather the emotional highs and lows—proof that even seasoned creators need encouragement.
Growth Over Time: Embracing Change
Another key lesson? Your “super fans” may change over time. The thousand-dollar backer from ten years ago might not show up; someone new might become your champion. Let go of expectations and stay open to who connects with your current self and project.
Wisdom for Fellow Female Entrepreneurs
Alicia’s advice speaks loudest to women in music who are wrestling with self-worth or coming out of an artistic slump: “No matter where you are in your journey, you can always come into a new phase.” Whether you’re just starting, returning after a break, or leveling up for the next chapter, your people are ready for what you’re doing now.
Ready to Launch Your Own Campaign?
Alicia’s story reminds us that crowdfunding isn’t just a funding mechanism. It’s a catalyst for creativity, confidence, and connection. Whether you’re releasing your first EP or your tenth studio album, consider crowdfunding not just to raise money—but to reignite your own passion, galvanize your community, and get back in the entrepreneurial groove.
Inspired by Alicia Mathewson’s journey? Tune into more stories of resilience and creative entrepreneurship, right here on the Female Entrepreneur Musician Podcast.