Sherry-Lynn Lee knows a thing or two about the iTunes Album Chart. A singer, songwriter and multi-instrumentalist, her album with her jazz pop duo, 23rd Hour, Perfect Strangers, debuted on the iTunes Bestsellers Chart at #22 for new jazz releases and peaked at #10 just a few days later.
Hear how she was able to work her way up the iTunes charts and how her duo approaches their music as a startup. As always, I want to invite you to listen to my new Facebook Live Series, Indie Interactive. The purpose of Indie Interactive is to answer your questions and tackle the issues you may face as a musician and business owner. It’s held on Wednesdays at 9am Pacific, 12 pm Eastern on the Women of Substance Facebook Page. Click here to “like” the page and get updates when the show starts!
Using Social Media to Grow Their Audience
- Started using #winewednesday on Twitter
- Started pairing a wine with a song from their album
- Used Facebook Live to share their music and brighten friend’s newsfeeds during the stressful election season
- Repurposed their Facebook live content
- Be intentional with timing your Facebook Live videos
Partnering with Non-Profit Organizations to Promote New CD
- Partnering with organizations that align with their goal of helping others achieve their dreams
- It was a good way to engage with people in the community
- Partnered with Redwood City Education Foundation for their CD release show
- Created a partnership with Hungry for Music to help push their CD up the iTunes charts
- A key to their success was letting people know exactly what their impact was if they purchase an album from iTunes
Approaching Music from a Startup Perspective
- Be intentional about how you position your music (product)
- Treating music as a business
- Know which social media platforms your audience uses
- Create partnerships for cross promotion
- Build on your momentum to create additional momentum
Success with Strategic Email Marketing
- Meticulously targeting their email campaign
- Segmented their email list to make emails more personal
- Give people a reason to want to come to your show
- Create personalized content
- Creating a Guest List rather than an email list
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ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
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