There is no hard and fast rule on when to have a music giveaway so it’s possible to offer them as often as an artist wants but there has to be a strategy.

A music giveaway is a great way to build up your email list, social media following or even to engage with the followers you already have but you must have a strategy. Today we are going to talk about music giveaway ideas for Facebook, Instagram and Twitter so you’ll be ready to launch your next giveaway with confidence. The strategy doesn’t end when the music giveaway does so we will also talk about what to do once the hype is over.

Determine The Objective For Your Music Giveaway

  • Email List
  • Social Media
  • Portion of fan base you want to grow (email list, followers on Instagram, etc)
  • Use different contests at different times to focus on one objective

Decide What To Give Away That Will Appeal To Your Fans

  • CDs and other merchandise
  • Media or items that relates to the music you have
  • Items from other artists
  • Don’t give away general items (MP3 players, cash)
  • Items for cause that is close to your heart

Email or Messenger List Growth Strategies

  • Having them at live performances (fill out form or sign up for list)
  • Rafflecopter
  • KingSumo
  • Create a landing page for sign up.

Facebook Live Strategies

  • Like your page
  • Sign up for your list
  • Give away a physical item on Facebook Live
  • Weekly contests

Strategies for Twitter & Instagram

  • Use #hashtags to track entries
  • Increases mentions and engagement
  • Instagram stories (using screenshots)
  • Follow back and connect with fans

Building In Secondary Strategies

  • If they sign up for a giveaway, ask them to sign up for email list
  • If they sign up for email list, ask them to follow you on social media
  • Give fans other ways to connect

Announcing The Winner As An Event

  • Show off prizes
  • Announce winner during live performance
  • Use Facebook Event to pick a winner
  • People don’t have to be present to win but making an event encourages them to show up

Follow-Up Sales Strategies

  • Coupon codes as a thank you for signing up
  • Send them to your store
  • Give them something of value to thank them

It’s smart to test your music giveaway ideas to see what works best for you. People like simple – making things complicated could cause you to lose people in the process so focusing on one objective at a time will yield the best results.


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Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic