Time flies when you’re having fun and here at Women of Substance Radio & Podcast, it has been a fun-filled 10 years! With this milestone, I found it appropriate to share the marketing lessons I have learned over the years.

A music podcast is about sharing things with other people and gaining traction. Not starting out as a music podcast, Women of Substance has successfully morphed into one over the last 10 years. Today, I announced that Women of Substance would no longer broadcast as a radio station. Continuing as a music podcast means that we will continue to grow and people can listen whenever or where ever they want on almost any platform. Radio stations are not as easily shareable and accessible.

To learn more about the Women of Substance Community, check out our website or click the button below.

music podcast

Tips to promote your music podcast or business

  • cast a wide net
  • don’t focus on one platform, even though tempted
  • people consume music differently
  • give the audience options to connect on different social media channels

Ask the audience to share

  • make sure the content is shareable
  • put the right links in the right places
  • continue to share links long after things are released
  • if it makes sense to share an old music podcast on a new one, I include the link

Get reviews

  • written reviews are better than “star ratings”
  • don’t be afraid to ask for a review in exchange for a reward
  • ask peers for reviews

Involve others with your music

  • collaborate with others
  • invite them to share that they are working with you
  • use your branding with an image of you and the person you collaborate with

Never stop testing

  • things change over time
  • always test new things
  • don’t be afraid to stop doing things that aren’t working
  • give things a good try before deciding if they work or not

To learn more about the Women of Substance Community, check out our website or click the button below.

music podcast


Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic