I have an enlightening and in-depth conversation with Ariel Hyatt, author & founder of Cyber PR, about lessons learned from her own crowdfunding experience and how they can be applied to music crowdfunding. She also introduces her new book on crowdfunding called “Crowdstart”. The book is available for pre-order now on her website and will be out in late October.

music crowdfundingWhat Ariel Learned from her own Crowdfunding Experience

  • It was a horrific and stressful 30 days
  • Finding out how people show up in your life
  • Learning that there are people she didn’t realize were her champions
  • Your superfans will show up during your campaign






music crowdfunding

Using Video in Your Campaign

  • music crowdfundingCampaigns that include video raise 115% more than campaigns without video
  • Video makes people feel like you’re more serious about the project
  • Keep your audience in mind
  • Create a clear Call to Action
  • Have a few friends pre-screen it and give you feedback

PR and Music Crowdfunding

  • Be prepared to be contacted by “music crowdfunding PR specialists” as soon as you sign up
  • Study and focus on building your email list
  • Your crowdfunding for musicians project is special to you, but might not be PR worthy
  • Don’t try to publicize your work if it’s not remarkable

music crowdfundingDo This BEFORE You Hire a PR Agent

  • Work on getting fans FIRST
  • Get 100 people on your newsletter list
  • Get 20 people to your shows
  • Find out what is resonating with your audience

Connect With:



Email your questions for Bree to answer on the show: Bree@FEMusician.com
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Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson


Bree Noble Female Entrepreneur MusicianBree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic