I talk to Audrey Callahan, musician and entrepreneur, about releasing Message Music and how it connected with her fans. She talks about how she followed her passion in music and how she started seeing loyal fans and income follow. Audrey emphasizes giving life to music and songs by sharing meaningful messages. She is also the creator of the Ultimate Entertainer Workshop.
Strategy for Releasing Individual Songs v. EP
- Crafting a message around each song
- Creating a launch plan for each song
- Creating a hashtag for each single
- Allowing each song to be special rather than getting lost on an EP
Building a Loyal Fanbase
- Growing a fanbase with each song launch campaign
- Starting a dialogue with fans for each song campaign
- Differentiating herself as an artist by sharing things other than music
- Using fan pictures to create her song album cover
Treating Music as a Business
- Using her personal mission statement as a gauge to judge future project involvement
- The importance of staying aligned with your mission
- Meeting deadlines
- Incorporating “day job” skills into marketing her music
Creating The Ultimate Entertainer Workshop
- Filling a void in the marketplace
- Testing Proof of Concept before creating the workshop
- The importance of incorporating storytelling into your performance
- Learning to run a workshop while not physically being there
Connect With Audrey Callahan
Get Audrey’s New Single: Write Your Own Story
The Ultimate Entertainer Workshop: Dancingsinger.com
Clothing Line: Spiritwarriorshop.com
Book Recommendations:
The Four Agreements
Seven Habits of Highly Effective People
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
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Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE

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