FEM143 Why Building A Musician Email List Is More Important Than Ever Before

With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms. Some people are rocking their musician email list and some people are resisting it all together. It... Read More

FEM136 How To Create A Winning Electronic Press Kit for Musicians

Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it. Creating an electronic press kit for musicians can be... Read More

FEM120: Marketing Lessons For Musicians From Over 300,000 Downloads of The Women of Substance Music Podcast

Time flies when you’re having fun and here at Women of Substance Radio & Podcast, it has been a fun-filled 10 years! With this milestone, I found it appropriate to share the marketing lessons I have learned over the years. A... Read More

FEM115 Using Facebook Messenger To Engage with Music Super Fans

Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook... Read More

FEM108 How To Write An Engaging Artist or Band Newsletter

Whether you’re writing a one off email or a band newsletter, it can be daunting to fill all that white space. Spoiler alert! You don’t have to! We’ll talk about how to plan your topics, write about them and edit... Read More

FEM95 How To Get Fans To Tell You What They Want To Buy & Experience From You

How To Get Fans To Tell You What They Want Using A Survey Surveying your audience is a very important tool to get fans to tell you what they actually want from you. The #1 rule of surveys is…don’t call it a... Read More

FEM94 How The Lack of A Band Marketing Plan Killed This Project Before It Ever Got Off The Ground

When I was in a band that lacked a band marketing plan, it was detrimental to our success. Started by one woman, the band was already branded and named prior to having any members. The founding woman auditioned and picked two... Read More

FEM88: Climbing the iTunes Album Chart with the Help of Their Fans with Sherry-Lynn Lee of 23rd Hour

Sherry-Lynn Lee knows a thing or two about the iTunes Album Chart. A singer, songwriter and multi-instrumentalist, her album with her jazz pop duo, 23rd Hour, Perfect Strangers, debuted on the iTunes Bestsellers Chart at #22 for new jazz releases and peaked... Read More

FEM77 How To Build A Fanbase For Your Music by Understanding The Discovery Journey

While setting up a series of Facebook Ads, I think about a journey that fans go on from not knowing who you are to becoming a raving fan. This has led to my ads being structured in a certain way... Read More

FEM74 The Lowdown on Musician Headshots

Musician headshots are not something often talked about. After all, we are musicians and not photographers. My latest experience with having headshots taken was by far my most professional so I wanted to share my experience with you. There are... Read More