Why Releasing Music Online Isn’t Enough: Strategies for Musicians to Grow Income and Fans with Bree Noble & Tara Brueske
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In this episode, Bree Noble and Tara Brueske dig into the myth that “just putting your music out there” is enough to build a career as an independent musician. They reflect on how the music industry has changed—what worked in 2015 (organic Facebook reach, massive online followings) simply doesn’t work in today’s climate. With streaming now the norm and online discoverability a huge challenge, it’s more important than ever to focus on building genuine connections with fans, especially through live performance.
Tara Brueske shares her firsthand experiences playing to enthusiastic crowds in smaller towns, reinforcing the power of live events to foster real community and lasting memory. Both speakers emphasize that you shouldn’t “put the cart before the horse”—it’s vital to nurture a foundational fan base before attempting major releases or crowdfunding campaigns.
They offer tactical advice for releasing music, from testing out songs live to forming a small but loyal community who will champion your work. Instead of rushing to distribute music everywhere, consider exclusive releases via your website or platforms like Bandcamp, and lean on your audience to help amplify your efforts when the time is right. Merch lines, mini-tours, and creative release parties present additional ways to generate income and excitement around your projects.
Both Bree Noble and Tara Brueske remind listeners that building a music career is a marathon, not a sprint—quality performances, thoughtful planning, and direct fan interaction are crucial for long-term success. Finally, they urge musicians not to underestimate the power of “super fans” who, with the right nurture and occasional prompting, will share your work and help grow your community organically.
Links Mentioned In This Episode
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